Why Web 2.0? part-deux
Today I’ll talk about blogging a bit. You’re here, so I assume you know a bit about the basics. (if not, check out the post a client of mine wrote). Why blog? Blogging regularly (as I often fail to do, unfortunately!) helps you establish yourself as an expert in your particular area of expertise.
I set many of my clients up with a blog customized for their area and their audience. And the ones that do as I say, not as I do, often call me up excited, because they got a lead off of their blog. Sometimes it was someone that first made phone or email contact, and then began reading the blog. Other times, they found my clients’ blog through a search engine, and began reading it.
Either way, what my clients often hear is that this potential client already feels connected with them, and is convinced that they are more knowledgeable about their area than other agents. You have a potential client that is ready to work with you even before they’ve spoken with you!
There are lots of success stories out there for agents and solopreneurs that have begun blogging. It really does work.
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