Let Your Personality Shine!
I just got done reading Seth Godin’s post, Perhaps you don’t need to take yourself so seriously, and it made me laugh!
Unfortunately, I sometimes fall into the 4%. For example, there’s the craziest story on the back of a bottle of Newmans salad dressing in my fridge, and I doubt very many people have even noticed it. But I digress!
Business has changed a lot in the last, oh, few years. With the popularity of blogging and social networking sites, people can have access to other people they do business with. And instead of the dry, emotionless, polite “front” people would put on at work, it’s much more acceptable to let your real self shine through (so long as you’re still considerate and respectful, of course!).
People want to trust a business they’re giving their money to, and an easy way is to “connect” with you. Social networking, or a blog, is an excellent way to connect with clients and customers. You can see that a lot of big companies have started to do it, both online, and with ads like the above that talk to you in a casual tone, the way a friend would. So if you’ve been meaning to get started in either form, now is a great time. Let us help you get started developing a relationship with your customers today.
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