Online Marketing

YouTube - what, you haven’t heard?

Written by Rebecca Zwar on Tuesday, September 16th, 2008

What if you could get your marketing message onto one of the most popular websites on the internet - for free?
Would that help traffic, do you think?
I’d say so, especially if you had a gorgeous, impressive video showcasing your properties. By adding video tours to your YouTube channel, can take advantage of the massive traffic […]

Is your real estate marketing focused in the right direction?

Written by Rebecca Zwar on Sunday, June 22nd, 2008

Most agents have heard the statistic that 84% of buyers start their search on the internet. But do you know where to start your real estate internet marketing?

Social networks - while they can take some time to pay off, a little time spent on these sites could pay off big in the form of either […]

My Top Five SEO tools

Written by Rebecca Zwar on Tuesday, May 13th, 2008

If you’ve read my blog at all, you’ve probably noticed I like fun, free web tools.
Today, I’m going to give you my favorite SEO tools.
1. To start with, there’s SEO Book’s keyword research tool. You could pay for WordTracker, but if you aren’t going to use it regularly, then check out SEO Book. Very cool […]

Want your own marketing commercial?

Written by Rebecca Zwar on Wednesday, April 30th, 2008

It’s the last day of April (really??), and the summer season is practically upon us. Now is the time to make sure all of your marketing tools are in place and ready to go. Implementing new tools when you’re busy is one of the hardest things to do, at least according to several of my […]

Social Media Rankings

Written by Rebecca Zwar on Friday, April 18th, 2008

I ran across an interesting blog today that put together a comprehensive list of the ranking of various social media sites from Google PageRank, Alexa, Quantcast and Ranking.com. The list included a lot of sites I’ve used and/or know of, and a few I’ve never heard of! Their reasoning was that knowing the top ranked […]

Why Web 2.0? part-deux

Written by Rebecca Zwar on Friday, April 18th, 2008

Today I’ll talk about blogging a bit. You’re here, so I assume you know a bit about the basics. (if not, check out the post a client of mine wrote). Why blog? Blogging regularly (as I often fail to do, unfortunately!) helps you establish yourself as an expert in your particular area of expertise.
I set […]

A Great Resource for your Social Bookmarking

Written by Rebecca Zwar on Tuesday, January 22nd, 2008

I came across a great resource to use with your Social Bookmarking. Whether you use several different sites to keep track of your own bookmarks (or clients), or to boost incoming links to your site, you should take a look at Onlywire.
Onlywire is currently linked to about 29 bookmarking sites, and once you sign up, […]

Link Exchanges ~ Go Beyond the Basics

Written by Rebecca Zwar on Saturday, January 5th, 2008

When people start researching ways to promote their website and increase their traffic, they usually come across someone suggesting link exchanges. And, in a way, they’re right. Incoming links to your site can increase your search engine ranking and hopefully improve traffic. But only if they’re done right.
Did you know that if you do it […]

Will you be great in 2008?

Written by Rebecca Zwar on Tuesday, January 1st, 2008

It’s the New Year, and that gets everyone thinking…what are my goals/desires/dreams for the coming 12 months? Most feel like they’ve been given a clean slate, and it’s an excellent time to make changes. Has your business grown the way you’d like? Personally, it’s my opinion that there’s always room for improvement. I know I […]

Intro Post

Written by Rebecca Zwar on Sunday, September 23rd, 2007

Hello everyone! This will be a short entry just to introduce myself and my business. My name is Rebecca, and I’m the owner of Invisible Assistant Services. We are a virtual assistance company, and can assist your business in a variety of administrative tasks. Plus we specialize in online marketing for the small business. We […]